- Accessing the Data
- Data Reference
- Code Reference
- Background and Caveats
firefox_nondesktop_day_2_7_activation is designed for use in calculating the Day 2-7 Activation metric, a key result in 2020 for non-desktop products.
firefox_nondesktop_day_2_7_activation is a table with two key metrics:
day_2_7_activated, aggregated over
submission_date. It is derived from the non-desktop clients last seen table.
new_profiles: Unique count of client ids with a given profile creation date. As not all initial pings are received exactly on the day of profile creation, we wait for 7 days after the profile creation date before establishing the New Profile cohort to ensure the data is complete.
days_2_7_activated: Unique count of client ids who use the product at any point starting the day after they created a profile up to 6 days after. We also include a variety of dimension information (e.g.
country) to aggregate on.
This dataset is backfilled through 2017-01-01.
Access the data at
This query gives the
day 2-7 activation by product:
SELECT cohort_date, product, SUM(day_2_7_activated) as day_2_7_activated, SUM(new_profiles) as new_profiles, SAFE_DIVIDE(SUM(day_2_7_activated), SUM(new_profiles)) as day_2_7_activation FROM `moz-fx-data-derived-datasets.telemetry.firefox_nondesktop_day_2_7_activation` WHERE cohort_date = "2020-03-01" GROUP BY 1,2 ORDER BY 1
This dataset is scheduled on Airflow (source).
As of 2020-07-24, the current version of
firefox_nondesktop_day_2_7_activation is v1, and has a schema as follows:
root |- submission_date: date |- product: string |- app_name: string |- app_version: string |- os: string |- normalized_channel: string |- country: string |- new_profiles: integer |- day_2_7_activated: integer
firefox_nondesktop_day_2_7_activation job is defined in
Due to the delay in receiving all the initial pings and subsequent 7 day wait prior to establishing the new profile cohort, the table will lag
nondesktop_clients_last_seen by 7 days.