Non-Desktop Data

Non-Desktop data includes data for all mobile browser products as well as non browser products such as Lockwise, Firefox for Echo Show, Mozilla VPN, and Web XR Viewer among others.

List of Datasets

• Day 2-7 Activation - Used to calculate the Day 2-7 Activation metric, a key result in 2020 for non-desktop products.
• Google Play Store Data - Used to understand the acquisition performance for non-desktop products on the Google Play Store.
• Apple App Store Data - Used to understand the acquisition performance for the non-desktop products on the Apple App Store.